CREATIVE DIRECTION

CREATIVITY IS FINDING WAYS TO INSPIRE YOURSELF AND FULLY CLAIM WHAT YOU DO BEST, YOUR SECRET SAUCE. CREATIVE DIRECTION IS SUPPORTING THE EXPEDITION INTO A NEW SOLUTION TO A CURRENT AND FUTURE PROBLEM. 


 CAMPAIGN
DESIGN

When I began TAPIN, I utilized my innovation strategist skills to create campaigns that would make talking about emotions cool.  I led ideation sessions, tested concepts and worked with talented graphic and visual designers and video editors to bring them to life.  

TECH INNOVATION

After being frustrated at the back and forth of scheduling a time with one of my friends, I wondered, "There should be an app that checks your calendar and the calendar of whoever you want to meet and tell you the optimal times to meet.  And then schedule it,"  The idea of the calendar cross-checker was born.  I gathered a team to bring the idea to life including a CTO, Developer, Graphic Designer.  We tested the idea at a focus group and at a Lean Startup Weekend in New York and found it to be a unique solution the market was missing.  Now many calendar apps have this function.  Idea validated!

 

DESIGN THINKING

After speaking about my childhood desire to be a "Ballerina Santa Claus," I wondered if I could still a Ballerina Santa Claus and what it meant to be one.  It dawned on me that my little girl dream was my adult reality - being a person of grace and discipline (Ballerina) and joy and giving (Santa).  I decided to design phrases a Ballerina Sant Claus would say and came up with my first one, "I Stop Traffic With My Inner Light", a phrase that I thought about during meditation.  I worked with the talented designer, Michael Morten to bring the phrase to life in a way that spoke to the modern mindful person.  I made it as a T-Shirt so people both wearing and reading it could be inspired to allow their inner beauty to shine. My goal is to sell this shirt and have the proceeds go to supporting meditation and mindfulness programs in schools.  

WEB DESIGN

Hari Kaur, Co-Founder of Hari NYC, came to me with the desire to create a website that was engaging and user-friendly that still retained her unique style.  After a few iterations and testing it on her clientele, I finished the design and helped her launch her new website, harinyc.com that has proven to inspire and amaze many who view it. I have also developed landing pages and mood boards in the form of websites for 3 other companies.